A young man with curly hair wearing a gray hoodie and orange safety vest holding a bouquet of pink flowers inside a large greenhouse with pink flowering plants and other people in the background.
Audi Sabine Marcelis Charging Reimagined

Heleen Hidskes

Expo Beeld Bibian
Lane Cesca Chair

ABOUT

I am an experienced strategist and storyteller - with a feel for art & design.

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Audi Sabine Marcelis

Brand campaign for Audi, with Sabine Marcelis and DEPT®

A bol brand image, showing a young boy with curly hair wearing a blue and white baseball cap, a green varsity jacket with yellow and white accents, a cream-colored polo shirt, and dark pants, standing against a yellow background.

Brand, comms and campaign strategy for bol, with DEPT®

A white modern lounge chair, the Artifort M chair, with the iconic curved design, a large ceramic vase, and a colorful rug with fringe on a minimalist gray floor against a white wall.

Creating Lane, a circular collection for midcentury modern designer furniture.

NN.07 x DEPT

Brand Strategy for NN.07, with DEPT®

A group of six diverse people gathered closely outdoors, looking at a phone held by a woman in the center who is wearing a purple jacket. They appear to be focused or concerned, with cloudy sky in the background. The text 'SOWESO' is overlaid at the bottom of the image.

Launch and campaign strategy for Wero, with DEPT®

Hypnagogia Overzicht
Hypnagogia Overzicht

Curation for Hypnagogia, photography exhibition by Bibian Bingen.

WHAT I OFFER

  • I’m a creative being with an analytical brain. That combination helps me create fresh strategies that grow out of my subconscious, but will never miss their target.

    brand strategy — comms strategy — campaign strategy

  • I love a good story. Historical novels, dystopian series or blockbuster films, I devour them all. As a result of my love for stories, I see them everywhere.


    storytelling for — (personal) brands — exhibitions — collaborations

  • While being part of incredible teams, I learned what makes them tick. I build teams with empathy, foster strong cultures and create the conditions for exceptional outcomes.


    team leadership for — strategy teams — marketing teams

BRANDS I'VE WORKED WITH
Close-up of a bold black text logo that says 'bol' on a white background.
Outlined logo of the Audi auto manufacturer featuring four interlinked rings.
Close-up of a large black and gray logo that spells out 'WERO' in bold uppercase letters.
Close-up of a large black and gray logo that spells out 'WERO' in bold uppercase letters.
Black text on a white background that reads the brand name 'NN-07' in bold, uppercase letters.
Black Mercedes-Benz logo with three pointed star inside a circle on a black background.
The Philips loggo in black and white
The Rijksmuseum logo in black and white
'Australia's Northern Territory' Tourism logo
Amnesty International logo with a burning candle and barbed wire.
The lane logo in black and white
The Rouze logo in black and white
Signature of Blbian Bingen
Dare Iced Coffee logo with black oval background and white text.